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Why Do You Do, What You Do? Emotional vs. Rational Branding

It is often noted that the corporate world isn’t a place for emotional thinking or reasoning. Moreover, it is often said that emotional reasoning isn’t valid reasoning. Over and over again, people get caught in a whirlwind of rational and analytical corporate thought. Ultimately, these people fail because they address failure warning signs with, once again, rational reasoning. What they don’t realize, is that their demanding attitude toward rational thought and reasoning is what’s causing this failure. 

At it’s essence, people don’t want to work for someone, or buy from a brand, that they’re not passionate about. Moreover, people don’t want to follow, vote for, or buy things from a brand they’re not passionate about. In other words, people don’t want to feel like they’re being used as cogs in someone else’s machine.

Why You Do, What You Do? Emotional vs. Rational Branding

With this, one must realize that the only way to inspire people to work, follow, vote or to buy things from their brand, is to sell to, and employ the people who believe what they believe. The only way to do this? Through your own emotional beliefs that inspire you to do what you do everyday.

People don’t buy what you do, they buy why you do it.

Therefore, if one refuses to see past the “what,” mentality, which refers to rational and analytical thought, they will inevitably fail. Why? Because success literally comes from the “why,” which refers to feelings and emotion.

Those in positions of power; are leaders. Those who lead, inspire.

Why Do You Do, What You Do? Emotional vs. Rational Branding

At the end of the day, power doesn’t inspire.

Emotional vs. rational thinking? You need both to succeed.


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